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Old 09-07-2010   #1
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PopCap: Social Gaming's "Golden Era" Is Over

http://www.escapistmagazine.com/news...en-Era-Is-Over
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With social networking games like FrontierVille and Mafia Wars drawing in millions per month from every spectrum of the videogame audience, it was only a matter of time before so many companies tried to join in that the market became oversaturated. PopCap Games co-founder Jason Kapalka thinks that's happening right now, and that social gaming has seen the end of its "golden era."

Though Kapalka says it's "pretty obvious that casual has kind of won" and that "casual is the new mainstream," he doesn't think just anyone will be able to jump into the social gaming market anymore. Whereas a game called FarmTown could once survive off of the success of FarmVille, and a FarmZone could survive off of the success of FarmTown, Kapalka sees a struggle ahead for those jumping on the bandwagon.

"There's no shortage of terrible World of Warcraft clones that didn't really work out, and you'll see the same thing I think here," he said in an interview with GamesIndustry. "A handful will survive, a bunch will fail. You're definitely in the stage right now in social games where there's a lot of bandwagon jumping, where everyone sees money, money, money and suddenly all these new companies appear ... It happened before in mobile, it happened before in casual - in the past it's tended to signal the beginning of the end."

According to Kapalka, social gaming will never go away, but the wild frontier of social gaming has already been populated. He says it's not the end "of the genre, but of the sort of golden era, where everything was a fresh blue ocean and all that stuff." The future of social gaming will be "hard-fought" and "tough," Kapalka thinks.

"You're already sort of seeing that, a lot of the viral growth of Facebook games is now shut down, they have to do it the old-fashioned way, which is by buying ads or by having something that people are actually interested in playing and actually want to want to tell their friends about," he points out.

PopCap will probably continue to do just fine because it's always created incredibly addictive titles like Plants vs. Zombies that aren't flashes in the pan. For those that seek to profit from the success of PopCap and other casual or social gaming developers, it may not be as easy in the future.
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Old 09-07-2010   #2
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De'ville where everyone is named Cruella and go around hunting puppies.

Make it happen someone and reinvigorate the market!
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Old 09-08-2010   #3
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I just started playing Farmville, its......alright I guess.
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Old 09-08-2010   #4
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I just started playing Farmville, its......alright I guess.
No, it isn't.
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Old 09-08-2010   #5
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No, it isn't.
I've never played it so I can't say for certain, but it must be doing something right if it's as massively popular as it is
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Old 09-08-2010   #6
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No, it isn't.
Whoa!! holy SHIT SOME PEOPLE MIGHT LIKE DIFF GAMES THAN THEE
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Old 09-08-2010   #7
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No, it's not a question of personal taste. It's a game that shoulda been left in the 80s. It's poorly made, and the only reason for its success is that they incorporated Facebook into a genuinely poor game. That's why I disagree with this article. People are planning on making games that don't suck for facebook to dethrone Zynga and the fragile gimmick keeping them where they are.

Yes the market will be more cluttered but fuck if that's less golden than the entire Facebook gaming market being dominated by a low-quality game like Farmville.
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Old 09-09-2010   #8
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I've never played it so I can't say for certain, but it must be doing something right if it's as massively popular as it is
The medium creates its success, facebook gaming is inherently "you know of 400 people? Invite these 400 people to be super awesome in...." and then you start listing pretty much every application or game on facebook. Have 40 people? Here's a golden chicken, have 10 help, here's a larger chicken coop, be the first to make it and you can stroke your e-peen.

The games themselves, as entities of gaming are absolutely and totally mind numbingly atrocious.

Click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision, move on, come back at X timer, click - context menu decision...

And this is the same with Zynga as much as anyone who develops games for the social networking medium. Money is then made from "you want an Asian style pagoda? $20 please. How about this golden AK47? $17 on discount..."
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Old 09-09-2010   #9
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No, it isn't.
curious, I wasn't asking for your approval.
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Old 09-09-2010   #10
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curious, I wasn't asking for your approval.
I wasn't seeking yours, either. It's a bad game. Neither of our opinions can change that.
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