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Old 07-07-2013   #1
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Microsoft Struggles to Adapt Xbox One to Japan

http://www.escapistmagazine.com/news...x-One-to-Japan
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Microsoft has dubbed Japan a "Tier 2" country as it won't see the Xbox One until 2014 at the earliest.

Yasuyuki Higuchi, president of Microsoft Japan, was grilled about the company's plans for the region in a press briefing earlier this week. He explained that Japan is a "Tier 2" country and will therefore get the Xbox One later than "Tier 1" regions such as the US and Europe. The key reasoning behind this delay is that the company is having trouble trying to adapt the Xbox One, which is very clearly designed for a western lifestyle, to Japanese markets.

When pressed, Higuchi stated that the console would not see release in Japan in 2013, "but it will not be delayed very much behind the US," suggesting an early 2014 release.

Microsoft's entire spiel with the Xbox One was having a console designed around "the living room," being a central device that you can play games on, and much more importantly, watch TV and sports. The problem with this in Japan is that the entire concept of "the living room" is a much less important idea for Japanese families. Many people in Japan live at home until marriage, and spiraling wedlock rates mean that many do not get a living room of their own until they are much older.

Furthermore, the majority of Xbox 360 gamers in Japan were really hardcore gamers, and they are more likely to have their console in their bedroom than the living room anyway.

"More than that, in Japan it is the case that gamers are stepping away from their consoles and using tablets and smartphones to play games instead," said Higuchi. "It will be difficult to expand the volume of consoles in the living room."

Despite this doom and gloom, Microsoft has actually been confirmed to appear at this year's Tokyo Game Show, despite sitting out 2012's event.

Haruaki Kayama, head of Microsoft Japan's Consumer & Partner Group, asked reporters to please not "write too negatively" about this press briefing, so i'll end my report with a happy face
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Old 07-08-2013   #2
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Old 07-12-2013   #3
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Originally Posted by Big Mac View Post
.... Huh.
Tier 1 markets
North America = saturate NTSC market first, get monies.
Europe = saturate PAL market first, get monies

Tier 2 markets
Asia = well we sucked the fat dick the last 2 times with our consoles, and shipping is shit.
Oceania = fuck em, that region doesn't exist.

But being a global company that's spruiking global cares and global "we be your bestest buddy with these offerings of GOODNESS!!!11" you also get requests to only focus on the positives instead of the negatives so that you don't kill your brand before it's even off the ground. Especially so when you're trying to basically create a TV (iconic luxury item inside a single room in a home) if you go this route and you need space (kinect requires movement as well as voice which requires space) and you run into issues with places like Japan where it's rather constricted compared to other regions in the world, you also run into application issues, where your console is then less appealing since it's not a functional piece.

Primarily though it's because Microsoft are fucking arseholes if you're not American or European to a lesser extent.
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